LeasePlan (www.leaseplan.ro) is a leading company on the European fleet administration market, with offices in over 30 countries.
Our relationship with LeasePlan began in August 2008. Our mission was to design and implement the communication campaign for the Romanian market underlining the benefits of operational leasing.
We were chosen for this campaign because we proved to have the most efficient and creative promotional instruments.
Our aproach combined both qualitative and quantitative market research, aiming to assess how operational leasing is perceived by the general public as well as potential clients.
The next step was to set up a business development call center, together with an online promotion campaign, as well as a PR event celebrating 1 year of activity for LeasePlan, on the Romanian market.
The event, organized in November 2008, represented the climax of last year’s promotion campaign, and it was a great success for all LeasePlan clients and partners.