"-What is a spark?
- A spark is a baby flame." :)
Dorel Zaica- The Zaica Experiment
Heat Advertising is an "Agora". It is a place of free ideas and of dilemmas.
A place where we debate, analyze, contradict. We ironically and caustically dispute, trying to find humor behind every situation. We change our minds, divide, provoke each other until we electrify.
It is, at the same time, a ritualistic discovery of the inspiration spark. The same spark a child once spoke about with the shining and no conformed simplicity of a fresh mind.
Ideas come out of our effort. Ideas that talk about trademarks and their identity.